![]() Using this method, you make your client the hero of the story while establishing yourself as their guide to finding a solution to their problem. Have you heard of the client’s journey? Donald Miller popularized the technique of using storytelling elements to write copy in his book, “ Building A Story Brand. Today, we’ll show you how to take your website headline from flimsy to fantastic. And with the current attention span of humans at just a few seconds, a kickass headline is of the utmost importance, so that your prospective clients keep reading! Many existing website headings are underwhelming because they lack these two pieces of the puzzle. You’ll need two things: Market research and basic copywriting skills. It’s what prompts them to scroll in the first place or take another action. ![]() The Hero section is what people see before they make the first scroll. You’ll learn soon why it is appropriately called the Hero Headline. “Above the fold” is a newspaper term for the articles that appear (quite literally) above where it folds in half. )Īs for the headline, it’s the first thing people read and appears “above the fold” of your website in the Hero section (more on that in a minute). Of course, I’m assuming you already have a website because, well, you really do need one. ![]() The very first thing they see? Your website headline. Your website, however, is where you back up the brand you put out into the world and connect with the real humans in your audience. Where does your audience get their first impression of your business? It might be anywhere - a blog on the first page of Google (swoon), a social media post, or a YouTube video. ![]()
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